NEW MOMENTS – imm cologne’s exclusive portal for new product launches
“So what’s new for imm cologne?” is often the very first question exhibitors hear when visitors come to their booth. That’s because new launches are the highlights of any trade fair. Besides being a great way to tell stories, they influence the character of the booth and demonstrate exhibitors’ innovativeness. With a new format by the name of New Moments, imm cologne 2020 aims to provide a special forum for new launches that are making their debut at the international furniture and interiors fair in Cologne. The portal shows visitors the relevant product launches from exhibitors and tells them where they can be found. In addition, the 50 best submissions have been awarded the “That’s New!” label by an independent jury of experts.